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Tine Juhl
Приєднався 22 гру 2012
B2B Marketing Mix - An introduction
When we are planning the marketing mix for a company that markets and sells to business customers, we need to incorporate our knowledge about organizational buying behaviour. Through the use of an example, and some highlights from theory, this video aims to give you an introduction to how this can be done.
Переглядів: 5 410
Відео
Internationalization Theories - Global Marketing
Переглядів 80 тис.6 років тому
An brief introduction to three different internationalization theories relevant to marketers when describing organizations' international expansions. The Uppsala Internationalization model, the Network model, and Born Global are introduced, and a brief explanation of each is provided.
Market Selection Process - Internationalization - Global Marketing
Переглядів 82 тис.6 років тому
An introduction to the subject of market selection in the connection with an organisation's internationalization process. An example is used to evaluate two possible markets by addressing a set of factors that influence the markets' attractiveness and the organisation's competitive strength in the markets. Internal considerations which affect an organisation's capabilities to serve the markets ...
SWOT & TOWS - An Introduction
Переглядів 214 тис.7 років тому
When organisations enter into strategic planning, they often carry out relevant research and analyses. The SWOT & TOWS are useful tools to summarize, organize and generate possible strategic options. This video aims to give an introduction to the SWOT & TOWS by working through an example. The video is aimed at assisting marketing managment students in their learning process.
Qualitative & Quantitative Research - An Introduction
Переглядів 279 тис.7 років тому
An introduction to the subjects of Qualitative and Quantitative research. When organisations enter into strategic planning, they often conduct different types of relevant research and analyses enabling them to make informed, strategic decisions. Parts of this process might include conducting qualitative and/or quantitative research, which is what this video aims to explain and exemplify. This v...
[Updated] Primary & Secondary Research - An Introduction
Переглядів 75 тис.7 років тому
[This is an updated version of this video] An introduction to the subjects of Primary and Secondary research. When organisation's enter into strategic planning, they conduct different types of relevant research and analyses enabling them to make informed, strategic decisions. Parts of this process would include conducting primary and/or secondary research, which is what this video aims to expla...
The Global Marketing Mix - Internationalisation - Global Marketing
Переглядів 158 тис.7 років тому
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Entry mode decision - Internationalisation - Global Marketing
Переглядів 288 тис.7 років тому
An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing managem...
Defining Products - An introduction
Переглядів 28 тис.8 років тому
An introduction to the subject of defining the product offering in conection with designing the Marketing Mix. This video introduces the use of a target group description when augmenting the product, an example of how to perform a benefits analysis of the product and finally an overview of additional tools and theories available in connection with defining, managing, developing or replacing pro...
Integrated Marketing Campaigns - An introduction
Переглядів 97 тис.8 років тому
An introduction to the subject of Integrated Marketing Communications and Campaigns (also called IMC) including an overview of some of the tools and theories available in connection with planning promotional activities using an integrated marketing communications approach. This video is aimed at marketing management students.
Distribution Strategy - An Introduction
Переглядів 294 тис.8 років тому
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Pricing Strategy An Introduction
Переглядів 382 тис.8 років тому
An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Fantastic clases seminars. thanks a lot, Nelson, Chile
Thank you for the video, it is very helpful
You are very welcome. I'm glad you found it helpful. Regards, Tine.
Even come from 6 years ago, it is still the best. Thank you!👍
You are very welcome. I'm glad you find my video helpful. Thanks for your comment. All the best. Regards, Tine
Wow! I am studying MSc Marketing and the module ‘Global Marketing’now, but your explanation is much much better and easier and clearer . Really useful! I love it !
🎯 Key Takeaways for quick navigation: 00:15 🌐 *Overview of Internationalization Theories* - Overview of three internationalization theories: Upsala Internationalization Model, Network Model, and Born Global. - Aim is to provide a basic understanding of these theories for marketers. 01:09 🔄 *Upsala Internationalization Model* - Describes gradual international presence in two aspects: geographic diversification and market commitment. - Often referred to as the staged model measuring an organization's internationalization in stages. - Progression from close-to-home markets to setting up subsidiaries in foreign markets. 01:51 🌐 *Network Model* - Focuses on internationalization through relationships and networks with independent actors. - Bonds include personal, legal, economical, and technical connections. - Suitable for environments with regularly changing conditions. 02:30 🌍 *Born Global Theory* - Describes organizations experiencing globalization from birth. - Views the world as one market with limited adaptation of product and marketing mix elements. - Highlights the unique characteristic of immediate global expansion. 02:57 📚 *Application of Internationalization Theories in Marketing* - Many companies' international expansions involve a combination of different internationalization theories. - Marketers gain insights into an organization's international expansion through these theories. - Acknowledges the relevance of applying these theories in understanding global market dynamics. Made with HARPA AI
Great video. Thank you . I loved it
Thank you for the video, it is very helpful in learning
present ekonomi manajerial
Thanks a lot Tina. I was actually struggling in class but this has been quite useful to me.😊
Skye
very informative and easy to understand
I'm glad you found my video easy to understand. Thanks for leaving a comment 👍
Wonderful explanation dear Tine🎉
Thank you very much. I'm pleased you like it. Regards, Tine.
Excellent video . Easy to understand. Thanks . Please continue creating such useful videos.
You are welcome 👍 I'm glad you found the video easy to understand. Regards, Tine.
Thank you for this tutorial. It helped to sum up IMC in a way that is easily understood
You are very welcome 👍 I'm pleased you found the video to be a good summary of IMC. All the best. Regards, Tine.
Thank you for the informative presentation!!.
I have been struggling about research works but I do understand better thanks you so much @Tine wade for well lessons ❤
You are very welcome. I'm glad you found it helpful. All the best with your work.
Thank u that was so helpful for my masters exam study . Ur alife saver . The video was well explained and easy to understand the idea o price strategies and the connections with marketing mix
Thanks for the video Its really helpful but can you help me with the lists of the materials you used for an an academic reference, please.
man i thought i clicked on a cow review video or a fence construction tutorial wth is up with that funky country music xd
Ha ha, royalty free music will only get you so far :)
Hi Tine! Thanks for sharing this great video :-) My name is Dr. Øyvind Grønflaten, and I develop courses for one of Norway’s biggest providers of online education. Is it ok for you if I make this video available to our students via our digital learning platform? It will be embedded just below our own content, so you will receive full credit and the benefit of additional views and likes. Best regards!
Hi Dr. Øyvind. Thanks for the comment 👍 and yes, of course. Feel free to share/ embed any of my videos on your platform. I'm glad you find it suitable for your students. Best regards, Tine.
@@TineWade Thanks a lot! :-)
wonderful video.Thankyou
Awesome explanation. Thank you.
You are very welcome 👍 I'm glad you found it useful .
WOW WELL EXPLAINED ... HAD SPENT SEVERAL DAYS SEARCHING FOR BETTER EXPLANATION ONLINE UNTILL I FOUND YOURS. THANKS ONCE AGAIN
You are very welcome 👍 I'm glad you found the video helpful. All the best. Regards, Tine.
This video helps me a lot to understand well. Thanks for simple example
You are very welcome. I am glad you found the explanation simple and understandable.
This is the only video that has helped me grasp IMC.Thank you
Appreciate your hard work! Thanks a lot!
You are very welcome. Thanks for your comment 👍
Very long video, did NOT have time to watch this during our 3 minute discussion... Heavily disappointed...
I also agree
Tine Wade is an asset, thank you from somewhere in Africa
You are very welcome 😊👍. I'm glad to hear you find my video helpful. All the best. Regards, Tine
Check this out for a better understanding of this concept! ua-cam.com/video/oE132-7tu30/v-deo.html
Brilliant! Thank you!
You are welcome 👍 I'm glad you found the video useful. All the best. Regards, Tine
Superb , the concept really invaded and embedded in my cerebral cortex ;thanks and regards
Great to hear, and you are very welcome indeed 👍😊 Kind regards, Tine
helpful in my research on tourism
sangat bermanfaat
why did u stop making videos ?
Why did you stop making videos?
Hi, It is simply due to a lack of time that I haven't created new videos for a long while. I'm hoping to be able to again. Regards, Tine.
Hi! I am new to the channel. This is very helpful for my homework :). Thanks!
God bless you
Well explained in a simple way...good job👍
Thanks, and thanks for leaving a comment. I'm glad you found it to be a good explanation. All the best. Regards, Tine
great job. one note - control p is printing not pasting. Paste is control v
Hi Lauren. Absolutely, and well spotted. I use crtl p for printing myself all the time 🙈, so you can imagine how annoyed I am having made that mistake in the video. Well, i guess at least it gives us something to laugh about 😁👍 All the best. Regards, Tine.
my teacher sent me this video
Thanks for leaving a comment. All the best. Regards, Tine.
Nice job, simple, clear and w a positive attitude
Thank you, Kit 😁👍 I'm glad you liked the video. Thanks for leaving a comment. Kind regards, Tine
#Brilliant
Glad you liked my video 😁👍 Regards, Tine
TLDW: A pricing strategy is a process for determining the most effective price for a product or service. It can assist you in setting prices to maximize profits while taking customer and market demand into account. Additionally, it is important to set the “right” price because if you set the pricing of your products too high then you are Rasing the bar of entry and reducing the number of potential customers you will get, but setting the price of your products too low, can affect the way people view your product, and they might think that it isn't of good quality. If you set your prices too low, it might make a potential customer assume that the products are of low quality, and so they may choose to not look at your products and see their quality themselves just because of the price. One tool regarding how to determine a pricing strategy is cost-oriented pricing. This is where we would set the product price depending on the cost of the different processes involved in creating the process. -for all my fellow marketing students
thank you for the material, helpful @Dendi H. 014008415. UT Indonesia
You are welcome. I'm glad you found my video helpful. All the best. Regards, Tine
Excellent content and presentation. Thank you!
Thank you
You're welcome 👍
why do you need to decide whether you use primary or secondary data?
Because each method has different pros and cons. So it's important to be aware of those and subsequently choose the method that suits your purpose, context, possibilities and limitations best. If suitable you could also make use of both methods of course. Regards, Tine
Thank you for answering :)@@TineWade
Excellent stuff here...thank you. Bless you always
im ryan kothrade
May I ask why product complexity low will make it consider externalization?
Hi. In principle this is because if the product is of low complexity it is relatively easy to let someone else (ie an intermediary) sell it. In contrast, if the product complexity is high it can be difficult to let someone else (an intermediary) sell it as you would have to educate and train them extensively about the product first. Of course that can be done but it adds complexity and costs to the process. Therefore, this must be considered when deciding whether to use an intermediary (externalization) or not (internalisation). I hope this clarifies. All the best. Regards, Tine.